I don’t know why it surprised me, but cheeseburger is my most used tag on the blog. Examples here, here AND here. I really, really like cheeseburgers and have dived in with both feet to the burger trend that has tidal waved across London in the past two years. I really need to write a post updating my stance on London’s best burger (Lucky Chip? Patty & Bun? The Diner? Byron? Admiral Cod? Kua ‘Aina? Meat Liquor? I’ve tried ’em all… numerous times just to be sure) and actually the world’s best burger (Shake Shack? In-n-Out? Umami?) but I don’t think there is any point in doing this until I’ve sampled the latest burger boys to roll into town (Covent Garden to be precise!) – Shake Shack UK and Five Guys UK. No one seems entirely sure why these competitors chose to open their first ever British/European branches in the same week, American Independence day maybe?, but they are here and surely there is enough hype and hungry mouths to keep both in booming business. It was extra nice to see neighbourhood branches of Bryon and The Diner tweeting them to welcome them to town.
I’m excited to sample both, but selected Five Guys to celebrate 4th July at as I have been to Shake Shack a few times in New York (twice both visits in fact) and I adore it, but wanted to try something shiny and new. I’ve also been keen to give it a whirl since Wish Wish Wish Carrie came back with rave reviews after her visit in NYC. My partner in burger crime, the delightful blogging beau What Katie Does , was already camped out in the queue when I arrived hot and bothered after a power walk through a sticky Leicester Square. Luckily, she had already befriended a sunshiney American girl infront of us who, in turn for holding her place, fetched us some cold beers to slurp as we waited. Safe to say, a pretty dreamy start! The snaking queue may look off putting but it was very well managed. Menu’s handed out to drool over, lots of interaction with chatty staff keeping us updated on estimated queue time etc, and at peak-time of 6.30pm we actually only queued for 25 minutes before we were IN…
Almost every staff member I interacted with was American, which added to the novelty “fresh from the US” experience. It also made me extra-appreciate their cheery, chatty attitude as I’m sure they’d have all preferred to be back home munching 4th July food and watching fireworks. As you queue, you can pick up a carton of shell-on peanuts to take the edge off a grumbling tummy. Five Guys have a close bond with the holy peanut; as they cook the fries in Peanut Oil rather than standard cooking oil. Perhaps not ideal for those with peanut-allergies, but very happy days for a peanut mega fan like me.
I hadn’t even glimpsed at the menu before the daunting task of selecting WHAT to have! I thought the standard size cheeseburgers were extremely pricey (at nearly £9 for bacon/cheese – my favourite combo) so out of cost cutting alone I opted for a more reasonably priced Little Bacon Cheeseburger and trust me, it was not little! So don’t be put off by the title, this was a totally average size burger and filled the burger shaped hunger hole perfectly. Myself and Katie shared a large fries, which was WAY too large. We barely finished the fries that had falled out of the paper cup fries-holder and into the paper bag… so again, size down when ordering your sides. We were thrilled to discover them stocking Brewdog ale, so both opted for a frosty IPA to wash everything down with. They also stock Brooklyn Beer. Although, the big drink schtick Five Guys have imported with them is Coca-Cola Freestyle which is a machine where you can literally build your own Coca-cola drink! Adding flavours, picking the base cola type (caffeine free for meeee!) and playing cocktail maker with the worlds most iconic drink. At £2.50 a cup you can also have as many free re-fills as you like; meaning you can create some real horror flavour combos just for fun.
My main LOVE for Five Guys is that all toppings are FREE. How obvious is that? But how stingy most burger places are, charging £1.50 for bacon, at least £1 for bloomin’ BBQ sauce etc. It is such a relief to see this burger revolution whereby you can choose any topping and it’s still the exact same cost. I couldn’t really get over this fact, so put it to the test by opting for All The Way (every topping! – onions, mushrooms, lettuce, tomato, ketchup, mayo, mustard) plus extra BBQ sauce AND hot sauce (it was a saucy affair, but I just love a condiment). I regret not chucking some jalapenos in there, but you live and learn and it’s a good excuse to return very, very soon.
And the food? Oh it was GOOOOOOD. The burger was perfect; exactly the right colour and a taste bud sensation of flavour and exact-right melty American cheese. I also love a burger wrapped in foil, as it reminds me the brief dalliance my nothing-cool-ever-happens-here northern hometown had with Wendy’s and their square-burgers. Maybe now burgers are cool, Wendy’s can make a glorious return?! Katie is a caring herbivore so chomped through a veggie burger which she also made very happy noises about and said was a brilliant veggie option. We both ummed and ahhhed about ordering the grilled cheese instead of the burger (wild!) which looked and smelt delicious so that’s another must-have for a return trip. I’ll be honest, the fries weren’t anything to shout about. Skin-on and crunchy, but they seemed to go cold and tastless within moments. Granted we were chatting a million miles a minute and not exactly hurrying up with our meal, but they should be able to last a conversation and still be delicious. Five Guys do their own brand of cajun spice fries, so I would have these next time as maybe they will liven the spud up a bit.
I was SO impressed with the eating experience considering it was opening night. I’ve been to Shake Shack near Port Authority in NYC at 3pm on a WORK day, and still had to queue for 30+ minutes once in the door, then faced the horror of absolutely NO seats so having to just hover with your tray, shovelling food in and evil eyeing all the happy folk with the luxury of a stool. It really ruins the experience! This was fully what Katie and I expected when we hit Five Guys. Instead, the staff were really managing the queue plus the restaurant is split level with tons of space both upstairs and downstairs. There were numerous spare seats to choose from, and being the curious types we spotted a narrow little staircase which we braved with our heaving burger-trays and were rewarded with a massive 10-seater booth in a private VIP corner to ourselves for 2 hours of peace, quiet and alone time with our burgers. Bliss!
The staff also couldn’t have been more welcoming, friendly and lovely. Not a single bead of sweat on any of them, as they bent over backwards to make our experience perfect! I forgot to order mayo for the fries at the counter, so one of the many “floating” staff not only went upstairs to get me some, but also bought it right over to our tables so we could dig in. Table service? Pretty special, I can’t think of many places who would be so accommodating. They really did live up to the name of the Willy Wonka’s of burger making. It was a flawless evening. And the company was pretty swell too, thanks Katie for being such a great burger companion, I can’t believe we spent three hours together and I didn’t talk abou The National?!
I took this photo entirely by chance, but chuckled when I realised I had literally captured Five Guys, in Five Guys…
Five Guys is at 1 Long Acre, Covent Garden (a short stroll from Leicester Square and Covent Garden Tubes) and is here to stay aka.. it’s not a pop up. Their website is already teasing a Five Guys Reading coming soon, so hopefully for non-London readers there will be Five Guys invasion in your neighboorhood soon. They are very twitter-happy, so maybe pester them with your location requests and hope for the best!