Life Changing Cinnamon Buns & Life Changing In General

My work-mate/mate-mate Chloe is one of those people that always knows exactly where to go to eat. Whatever conundrum I have (eg. where do I take this client for lunch to look cool but not pretentious? where can I get Scottish square sausage in London? where can I get the best soup noodles in China town?) she has the solution. In fact she EVEN knows what to say when I have those frustrating “I’m hungry but I don’t know WHAT I WANT” moments (um, every day).

This week I have turned into a human pin-cushion. Ahead of quitting my life and travelling the world, there is a lot to be organised and one big part of that is the fifteen vaccines I need before doing things like living on a hammock on the Amazon. On Monday I had three injections in one day (two in the same spot on one side, sprouting a sad sympathy bruise) so I arrived into work with lead arms and a traumatised face and Chloe said “Huzzah! I know what you need. You need to Nordic Bakery” and she was right. It fixes all woes, including needle related sulks.

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Since discovering the Nordic Bakery I have been back more times than I can confess, and plan to camp out there on a weekly basis until I leave Soho. It’s tucked away at the back of Golden Square, so about 10min stroll from Oxford Circus, past the Carnaby Street chaos. I am already a fan of nordic food but this only really stretches to summering in Stockholm a decade ago and… Ikea. I thought I liked Cinnamon Buns, a lot, but I didn’t realise that the rest of them PALE in comparison to the Nordic Bakery Bun. Weighing about the same as an iPad (!) it’s layer after layer of flaky, sticky goodness that is the equivalent of eating a hug.

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The Nordic Bakery is dreamy for breakfast-brunching. Not only do they serve a damn fine cup of coffee (I heart Agent Cooper) they also have an array of pastries and baked goods ranging from standard pan au chocolate to the real traditional Nordic bits such as karelian pie which is a Finnish dish consisting of a crusty rye base, filled with potato or rice porridge and then topped with the most miraculous of ALL food inventions; Egg. Butter. Egg Butter. It sounds like something from the Butterflied Diet, but is an actual real thing and is as tasty as it sounds. The pies are served warm so the whole thing is a flaky, melty, buttery delight.

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There is also a pretty good spread of lunch goods, although I haven’t sampled any yet. But they range from salmon & egg on rye to some traditional brain-busting fish combinations including gravlax, herring and salmon. The cafe itself is very aesthetically pleasing, all wooden loveliness and sleek lines and corners, and has a zen sense of calm and tranquility despite being in the heart of Soho. Oh! I also haven’t mentioned the sweet treats. There are mountainous cakes on offer, lingonberry tarts and I sampled (all in the name of afternoon-tea suitability research of course!) the oatmeal cookie which sounds potentially dull but it was a sweet sticky gooey mass of oats and nuts and dark / white chocolate heaven. The thing I actually like best is what the baristas are wearing! The denim aprons are top of my object of desire list. I think they should start selling them.

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I’ve spent the last seven years working in Soho, only moving from the Tottenham Court Road end of Oxford Street to the Oxford Circus neighbourhood when switching jobs. It’s been the place I’ve clocked up more hours than anywhere else in my adult life and mooched in and out of doing my 9-5 (pah, 9-8 more like) thing for so long that it feels entirely surreal that in a mere 2.5 weeks I’ll no longer be a Soho socialite. Ah well, it’s a good excuse to eat and drink and sample EVERYTHING here before I leave…

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  1. Caroline Josefin’s avatar

    Wow! You really got that down good! I love Nordic Bakery aswell! When in London I always visit, not just because of the fantastic buns but also because of my lovely friend Maya who works there.

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    1. Bee’s avatar

      Magical Maya sounds brilliant, anyone who helps to create that taste sensation must be! Maybe catch you there sometime, I get egg butter withdrawal if I don’t go once a week.

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    2. Maxine’s avatar

      Oh my goodness – New York City could use a place like this! I love almost everything Swedish and like you, it reminds me of traveling to Stockholm some years ago. I typically prefer my pastries sweet, but those salmon ones look like they’d be delicious. I don’t blame you for visiting multiple times 😉

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      1. Bee’s avatar

        I actually went back again today – they are going to get a restraining order! It’s a good job you don’t live here or I’d have taken you by now, I’ve turned into a cinnamon bun PUSHER! Surely in NYC there must be something, the city that has everything – maybe in hip Williamsburg? If not, I want to immediately come and fill that gap in the market. A life making egg butter all day would be dream-y.

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        1. Maxine’s avatar

          Haha, maybe that’ll be your next stop? NYC to open up a Nordic bakery? There SHOULD be something like it – I know there are a couple of Swedish coffee shops and a sweet shop, but I haven’t checked Brooklyn 🙂

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